The music videos have become an essential medium for artists to visually enhance their music and captivate audiences. In this blog post, we delve into the creative process behind the music video for Mike Williams' track "Living on Video", highlighting how we crafted a vintage 80's vibe and style to transport viewers to an immersive and nostalgic experience.
Setting the Stage: Unveiling the Mysteries of the Old Textile Factory
One of the defining elements of the music video is location—an old textile factory. This decision adds an alluring touch of mystery and intrigue, immersing viewers in an otherworldly experience from the very beginning. The surroundings symbolize the forgotten past, beautifully aligning with the song's themes of nostalgia and yearning for the vibrant spirit of a bygone era.
Establishing the Time: A Glimpse into the 80's
To instantly transport viewers to the 80's and establish the time and place of the video, we devised a clever introduction. The video opens with a glimpse into a CCTV camera room, where vintage devices like computers, screens, and phones serve as nostalgic reminders of the past. Moreover, the presence of a VHS player acts as a defining element, instantly evoking memories of the iconic 80’s era.
Embracing the 80's Aesthetic: Neon Colors and Reimagined Vaporwave Animation
To enhance the video’s atmosphere, we delved into the vibrant visual language of the 80's. Dynamic neon lights and mesmerizing lighting effects became integral parts of the music video, creating a mesmerizing interplay between sound and vision. The infusion of neon purple colors and reimagined vaporwave animation brought an electrifying energy to the visuals, invoking nostalgia while amplifying the impact of the music. And finally, 4:3 video format helped us to introduce interesting compositions to the video and deliver vintage viewing experience.
Paying Homage to the Roots: An Intentional Tribute
Another noteworthy aspect of the "Living on Video" music video is our homage to the original song's roots. Our creative team meticulously recreated iconic set and characters that defined the original video. This tribute honors the past, emphasizing the timeless appeal of the song while paying respect to its predecessors.
Storytelling: The Intersection of Technology and Music
The video’s narrative explores the concept of the emerging virtual reality, blending the realms of technology and music seamlessly. Through storytelling, we showcase how music in a form technology gains the power to transform the world around us, alters the surroundings and captures our imagination.
Thanks to all the team for their have work, attention to details and bringing our vision to life! We couldn't have done it without you!
A few more looks into the process:
The credits go to:
Producer: Dalius Kederys
Director & scriptwriter: Irena Kunevičiūtė
DoP: Paulius Stonys
Production manager: Lukas Dunčius
Production assistant: Max Vil
Gaffer: Mantas Frolenko
Best boy: Gytis Vidžiūnas
Spark: Justina Tumaite, Kasparas Plauška, Dominykas Kazimieras Putauskas
Art director: Mantas Rimkus
Art department assistant: Ričardas Rimkus
MuA & Style: Rūta Barvičiūtė, Edita Mockutė
Actors: Džiugas Karoblis, Smiltė Ramonaitė, Deividas Trasykis, Lukas Varanavičius
Editing & Color correction: Lukas Dunčius
VFX: Artūras Sėlenis, Lukas Dunčius
Animation: Artūras Sėlenis