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A step-by-step exploration of 3D animation processes

Are you curious about how we made our 3D PRO BRO promotional video? Let’s take a deep dive into our 3D production process and see how the idea becomes a video!

Everything starts with pre-production process. First step – director’s statement. It’s an essential element that provides a clear vision and direction for the project. The director outlines the creative approach, stylistic choices, and overall objectives for the commercial. The director's statement is critical to ensure that everyone is on the same page about the creative vision for the commercial.

Next step – storyboard&concept art. The storyboard serves as a blueprint for the entire process. Storyboards help the director, production team, and client visualize the commercial and plan the shots and camera angles. Concept art examples are also drawn in this stage of the production. The examples help to establish the visual style and tone of the video. While searching for the perfect style, the team explores different ideas and options before committing to a final design.

The first step of production is deciding the layout. The team figures out blocking, camera setup, lighting, and environment in this step. The blocking establishes the basic compositions of the scenes. Then the camera angles are set up, and the movement is determined. Lastly, lighting is set to create the mood and atmosphere of the video. Finally, the virtual environment gets a final touch-up with props and background elements.

After all the nuances are decided, we move on to modelling. In this part of the production, the production team also gathers references for materials. 3D models are also refined, detailed and optimized to be more efficient for animation and rendering.

Next stop of the production train – shading. At first, UV mapping must be applied to all 3D models. During this process, the 3D model is flattened into a 2D surface, and that's how the UV map is created. Next, this map is used to apply textures and materials to the 3D model. This allows textures and materials to be applied to specific model parts. Then the texturing starts. The textures and materials are applied to 3D objects to create a more realistic and detailed look. Texturing aims to create a visually appealing and realistic final product.

Before the animation, rigging must be applied. Rigging is an essential part of the 3D production process that involves creating a digital skeleton, or rig, for a 3D model. The rigging allows the model to be animated and moved naturally.

Once the 3D models are rigged, the animation and VFX processes start. The animation process begins with keyframe animation. This involves setting keyframes for the movement of the 3D model at specific points in time. These keyframes are then used to create a smooth and natural animation by filling in the frames between the keyframes. Then, the team reviews the animation and adjusts timing and spacing to make the movements smoother. VFX artists also apply particles, fluids, smoke or other effects. Using their knowledge of physics, they make the effects seem realistic and believable. After this, we proceed to the final step – rendering. The animation is rendered into a video file format that can be played back and shared.

One last stop before compositing is lighting. The team places the lights and materials in the scenes. This can be done using various light sources, such as spotlights, point, area, and directional lights. Once the lights are in place, the properties of each light can be adjusted to create the desired effect. This can include adjusting each light's colour, intensity, falloff, and shadows. The lighting process can also add special effects to the scene, such as lens flares, glows, and bloom effects. These effects can help to create a specific mood or atmosphere in the scene.

The final step to apply – is compositing. Compositing in the process that brings together all the various 3D elements, environments, and special effects, into a cohesive and polished final product. And Voila! Freshly baked video it is!

Recreating the charm of the 80’s

The music videos have become an essential medium for artists to visually enhance their music and captivate audiences. In this blog post, we delve into the creative process behind the music video for Mike Williams' track "Living on Video", highlighting how we crafted a vintage 80's vibe and style to transport viewers to an immersive and nostalgic experience.

Setting the Stage: Unveiling the Mysteries of the Old Textile Factory

One of the defining elements of the music video is location—an old textile factory. This decision adds an alluring touch of mystery and intrigue, immersing viewers in an otherworldly experience from the very beginning. The surroundings symbolize the forgotten past, beautifully aligning with the song's themes of nostalgia and yearning for the vibrant spirit of a bygone era.

Establishing the Time: A Glimpse into the 80's

To instantly transport viewers to the 80's and establish the time and place of the video, we devised a clever introduction. The video opens with a glimpse into a CCTV camera room, where vintage devices like computers, screens, and phones serve as nostalgic reminders of the past. Moreover, the presence of a VHS player acts as a defining element, instantly evoking memories of the iconic 80’s era.

Embracing the 80's Aesthetic: Neon Colors and Reimagined Vaporwave Animation

To enhance the video’s atmosphere, we delved into the vibrant visual language of the 80's. Dynamic neon lights and mesmerizing lighting effects became integral parts of the music video, creating a mesmerizing interplay between sound and vision. The infusion of neon purple colors and reimagined vaporwave animation brought an electrifying energy to the visuals, invoking nostalgia while amplifying the impact of the music. And finally, 4:3 video format helped us to introduce interesting compositions to the video and deliver vintage viewing experience.

Paying Homage to the Roots: An Intentional Tribute

Another noteworthy aspect of the "Living on Video" music video is our homage to the original song's roots. Our creative team meticulously recreated iconic set and characters that defined the original video. This tribute honors the past, emphasizing the timeless appeal of the song while paying respect to its predecessors.

Storytelling: The Intersection of Technology and Music

The video’s narrative explores the concept of the emerging virtual reality, blending the realms of technology and music seamlessly. Through storytelling, we showcase how music in a form technology gains the power to transform the world around us, alters the surroundings and captures our imagination.

Thanks to all the team for their have work, attention to details and bringing our vision to life! We couldn't have done it without you!

A few more looks into the process:

The credits go to:

Producer: Dalius Kederys
Director & scriptwriter: Irena Kunevičiūtė
DoP: Paulius Stonys
Production manager: Lukas Dunčius
Production assistant: Max Vil
Gaffer: Mantas Frolenko
Best boy: Gytis Vidžiūnas
Spark: Justina Tumaite, Kasparas Plauška, Dominykas Kazimieras Putauskas
Art director: Mantas Rimkus
Art department assistant: Ričardas Rimkus
MuA & Style: Rūta Barvičiūtė, Edita Mockutė
Actors: Džiugas Karoblis, Smiltė Ramonaitė, Deividas Trasykis, Lukas Varanavičius
Editing & Color correction: Lukas Dunčius
VFX: Artūras Sėlenis, Lukas Dunčius
Animation: Artūras Sėlenis

Location, location, location… and a dog

At the beginning of summer, we embarked on a journey to create a commercial for Joom. Our mission was to represent customers of the company, revealing their dreams and showing how their daily lives can be enhanced with just a few clicks.

We were tasked with making three different settings feel natural, homey and cosy. After a meticulous location scout, we found three great locations ready to be transformed into our characters' homes.

1st location

The first set was a family home. After a little rearranging and creating a natural homey mess with toys and other decorations, we created a family home set that felt alive with its perfect imperfections. We also enhanced the cosy atmosphere by filling the room with arm morning sunray lighting.

The second set was grandma's home. This location was actually the second bedroom of the family home location. We loved the idea of framing our character between the windows; therefore, we added new furniture, plants and curtains, and transformed this idyllic corner into grandma's living room.

2nd location

The second location's tall brick walls, large windows and gorgeous wooden wall spoke to us with its cool, loft vibes. We knew this location would be perfect for our IT girl character. This character had a dream of making her home a bit cosier. Therefore, we showed how one could transform a space just with a few products ordered from Joom.

3rd location

We also had a non-home location-related task: find the perfect sunset spot with a scenic view. After climbing for around 10 mounds, we found our spot—it was the only mound facing west. As a bonus, a beautiful forest landscape could be seen from the mound. The only minus was the top could only be reached on foot. But our brave crew and actress climbed the long staircase, which was almost like climbing up a 7-story building!

The dog

Film set wisdom says it's most difficult to film with kids and pets. We did both. And fortunately, we succeeded! Our child actors, a brother and sister, performed precisely how we imagined. But the star of the show was the wonderful dog, Vilis. We wanted to give a huge shout-out to this good boy who could even be cute on command! He brightened our days and brought liveness to our commercial like a true champ!

A few more looks into the process:

The credits go to:

Producer: Dalius Kederys, Kamilė Vadopalaitė
Director & Scriptwriter: Irena Kunevičiūtė
DoP: 
Imantas Boiko
Set artist: Raminta Šlepikaitė
Stylist: Paulina Aksenavičiūtė
MuA: Edita Mockutė, Paulina Aksenavičiūtė
Sound designer: Juozapas Liaugaudas
Editing & Colour correction: Lukas Dunčius
Gaffer: Simas Gricius (Cinevera)
Grips: 
Cinevera
1st AD: Greta Griniūtė
1st AC: 
Kęstutis Serulevičius
2st AC: 
Artūras Macius
Assistant producer: Maksim Vilčinskij
Assistant set artist: Benjaminas Bagdonas, Mantvydas Mockus

Drag Queen and a bath of soup: Behind the scenes of “Watalook” tutorials

Last summer, we had a thrilling three-day adventure with "Watalook" – an app every Beauty Professionals dreamed about. Today, we invite you to join in on the fun.

Unexpected stories

How do you create a tutorial that is eye-catching and wild? Incredible stories, of course! A kidnapping that turns out to be a barbershop appointment. A drag-queen drag-racing. A fun all-male wedding with a colorful female pastor. A castaway that manages to get a top-notch service on an island. The stories set us to have great adventures, and we rose to the task.

Lucky accidents

Sometimes, nature demands to be credited as a co-director and helps create the perfect scene. When we were filming one of the stories in quarries full of sand, it happened. You see, the mischievous Lithuanian wind is hard to control. Especially if the actor is rocking long luscious hair. But this time, just as the scene reached the climax and the actor raised his head in satisfaction, the gust of wind helped create the perfect final look.

It's crucial to turn these moments into opportunities for silly little details. For example, you set up the scene, the cameras, the actors, the cues... Then, you call "action"! And the actress stands up to have her face covered with branches and leaves. It's great to have an out-of-the-box (in this case, in-the-branches) thinking director who decides that this mishap is just the right mood for the ad.

Extreme conditions

It's great if your job allows you to try out something new. Our lovely scriptwriter provided the cast and crew just that.

It was definitely the first time our beautiful actress enjoyed a bubbly bath of...cold soup! And a famous Lithuanian recipe at that – cold beetroots, litters of kefir, chopped onions, and sliced cucumbers. So we really took a "summer refreshment "to a whole new level.

The second filming day also let us experience drag-racing firsthand. We met a fantastic crew of experienced drivers in an abandoned aerodrome. The whole team was excited to see them improvising and spinning at what felt like the speed of light. Just with way more smoke.

Team inside jokes

What did we take away from these 3 days? Our lovely drag queen loved her costume so much that she took it home. And our clients took the opportunity to participate, too! This time, they surprised us and volunteered to be one of the beautiful brides in our wedding scene. It might have created a challenge for our costume designer, as she had to search for male-sized wedding dresses throughout the city. But it gave us – the team, the client, and now – you, the reader, a great story to remember.

A few more looks into the process:

For those who haven't seen the final results yet -> click here.

The credits go to:

Producer: Kamilė Vadopalaitė
Assistant producer: Maksim Vilčinskij
Director: Irena Kunevičiūtė
1st AD: Greta Griniūtė
Scriptwriter: 
Irena Kunevičiūtė
DoP: 
Jonas Žaliūnas
1st AC: 
Paulius Stonys
2st AC: 
Julius Navagrudskas
Drone operator: 
Kamil Chusnutdinov
Gaffer: 
Darius Juknevičiūs
Grips: 
Stasys Mačiulskas, Jokūbas Staniulis
Set artist: 
Evelina Dapkutė
Sound designer: 
Juozapas Liaugaudas
Editor: 
Lukas Dunčius
Colour correction: 
Lukas Dunčius
MuA: 
Eginta Radžiūnaitė
Stylist: 
Austėja Marija Jaščaninaitė
Set assistant: 
Lukas Jakimas

Making-of Gallery: “Kažkas atsitiko” music video clip by KAnDIs

Not that long ago, together with the band KAnDIs, we filmed this cinematic, mystical black-and-white adventure for their song "Kažkas atsitiko". And we hope you'll enjoy some making-of shots and a few facts from behind the scenes.

About the idea:

This time we took a film noir approach and created a story that could be interpreted in two ways. At first glance, it reflects a relationship between the author and the audience. Because it's often the audience who constantly searches and looks for a deeper meaning in various creative projects.  

On the second thought, it may be a story about the main character - Martynas itself. And the riddle starts when he breaks the fourth wall and tries to figure out if a song playing is actually written about him.

It's starting to look more mysterious when you think about it that way, right?

For those who haven't seen this clip yet, this is the final result:

Some more interesting facts and making-of gallery:

making-of
making-of
  • It is a new version of a classic Lithuanian song by Antis
  • The main singer Algirdas Kaušpėdas had to film himself at home under strict Covid-19 pandemic quarantine conditions. 
  • We filmed all the scenes (except those with Algirdas) at LOFTAS cultural venue spaces and backstages. 
  • Our gaffer has admitted that it was his dream to film something on the roof of LOFTAS. 
  • Altogether, we've used ~30 meters of rope during this filming.
  • The rope was actually green because of b&w post-production convenience. 
making-of
making-of

The credits go to:

Producer: Kamilė Vadopalaitė
Director and scriptwriter: Irena Kunevičiūtė
DoP: Paulius Stonys
Set artist: Paulina Ružauskaitė
Gaffer: Benas Navanglauskas
Editing and colour correction: Lukas Dunčius
MuA & style: Paulina Aksenavičiūtė
1st AC: Nikita Voitov
Gaffer's assistant: Stasys Mačiulskas
Set assistants: Meda Šataitė, Lukas Jakimavičius

Behind the Scenes of “Gabalas antimaterijos” by Antikvariniai Kašpirovskio dantys

Once again, we embarked on an adventure together with the Antikvariniai Kašpirovskio dantys band. In "Gabalas antimaterijos" music video clip, we decided to combine the band's craftiness with 3D animations & the VFX of Stepdraw guys.

So how did we do it?

Let's start with our rolling garage. Guys from the band made this garage by themselves in their backyard. To make sure that this garage will roll around and won't fall apart, we needed four strong men to test all the possible motion situations.

Notice the posters on the garage wall. The director turned the production crew into music superstars by designing their own concert posters. ↓

The outside of the garage was made entirely from scratch. Artūras, our 3D animation mastermind, recreated authentic 90's style garage visual and combined it with the physics of a launching space rocket. The whole sequence of a flying garage took 1 TB of our computers!

We also combined our garage with a live-action footage of famous Vilnius buildings. Sunny days were infrequent in Vilnius during the autumn of shooting. So our producer scouted the weather for a whole month to get these beautiful shots.

Colour-coded hand-crafted costumes, crazy "monster", and some quirky dancing. These were the ingredients of our "mysterious planet" sequence. It was also inspired by the nostalgic 90's TV show "Mighty Morphin Power Rangers".

Our main actor Martynas had to reenact his dance around ten times in different positions to make a realistic dancing crowd of clones. For our planet to look unique, we also did sky replacement and some Mars-like colour correction.

Last but not least, the moment where craftiness unites with VFX - the piece of antimatter. While making this video clip, we used two kinds of antimatter. One of them was gently crafted by hands, the other - by digital solutions. Can you guess which is which?

All in all:

That's how we'd combined special effects and craftiness and created this quirky and surreal music video. Big thanks to the band and everyone who embarked on this mystery trip in search of antimatter!

4 Types of Animation for Your Business Communication

Animation is a powerful and engaging tool to market and communicate your brand. Animated video, as a format, is particularly compatible with storytelling and engagement. So with the advent of the digital revolution, more and more businesses and brands are discovering this format and exploiting it to attract their audience in fun and unique ways.

There are many aspects that you should consider while picking the animation style for your business video. For example, what are the main differences between the most popular styles of animation? Learn more about these differences and decide which type is right for your business.

2D vector animation

Nowadays, 2D vector animation is considered to be one of the most common styles of animation. It is called 2D because visuals are created in a two-dimensional environment, with programs like Adobe Illustrator or After Effects.

2D animation uses could be very different - from easy-going social media content to complicated data presentations. This type allows information to be conveyed engagingly and understandably, so it’s widely used for marketing and communication purposes due to its flexibility and versatile usage. 2D graphics is also easily adaptable. For example, animated character design could be used as a branding material or adapted to other media, like prints or outdoor advertisements.  

While 2D sometimes could look dull and less engaging than 3D animation, it should not be written off as ineffective. After all, 2D is a time-saving, budget-friendly style. And considered with the right creative direction, it can surprise and help elevate your brand communication to whole new levels.

3D animation

3D is one of the most known animation styles, produced with programs like Cinema 4D, Houdini, or Maya. Its additional dimension adds depth and allows to convey more realistic, detailed, dynamic visuals. The objects and compositions also could be dramatized and intensified through light and texture solutions.

3D animation production is a bit more complicated but rewarding as well. Because of vast amounts of data, 3D requires powerful computers and more production time than 2D animation. Modeling and animating 3D objects is a time-consuming process, involving a lot of technical knowledge, including physics and biology, to make the audience believe that what they’re seeing is real. But if all goes well, the end result could be very effective.

Some animators like to experiment between 2D and 3D styles. This mix tends to be surprisingly fun and attractive.

Stop motion animation

Stop motion is one of the oldest animation styles. This technique has been used for decades. It basically involves moving objects on a special set and then shooting them frame by frame. And when you watch it all combined, it gives you the feeling of movement. It’s similar to traditional animation in the way that it’s also a frame-by-frame process.

Stop motion requires intense and responsible pre-production. It’s crucial to compile a detailed script, take care of the set art, props, and solid lighting, because the quality of the final result will mostly depend on it.

Stop motion has a unique feeling that cannot be conveyed by other styles of animation. It showcases craftsmanship. Everyday objects could become alive and portray certain moods and emotions. So this animation is a definite go-to if you want to impress your audience with exceptional production. 

Cel animation

Cel or frame-by-frame animation is a modern-day interpretation of traditional animation. It is produced by using digital technologies, letting animators combine frames in real-time.  

It’s a very complicated and time-consuming process because sketches and frames must be created for every movement and then blended together to make smooth scenes. 

This method is the most expensive due to its human and time resources. So nowadays, fewer studies are developing such style, especially for business clients. However, it’s excellent for creating exceptional content. So if you have all the necessary resources, cel animation can you help implement even the most daring ideas.

To sum up

There are no strict rules while choosing the right animation style for your brand. If you’re an agile, trendy tech company, 3D animation might fit you best if you need to explain complex products to potential clients. Whereas if you’re an education initiative and want to reach younger audiences in a short yet effective video clip, maybe an original stop motion animation might work best.

So think of your target audience, distribution channels, and recourses. Consult with animation professionals, and you’ll definitely find the best solution that works for you! 

3 Tips to Leverage Your Explainer Animation With Voice-Over

When it comes to animated explainer videos, many elements allow creating a quality result. Along with the script, design, and motion, there’s usually an invisible but essential element - voice over.

Likely, your production partner will usually abbreviate it as VO and take it for granted that all the processes involving this element will be self-evident for you. So we defined the three essential tips to leverage your explainer animation with a little help of voice-over.

Make sure you’re using voice-over creatively

First of all, make sure that voice-over adds value and complements your animated explainer. The voice-over should not repeat visible images or typography notes. Use it creatively! Improvise by including the subtle joke or let the voice interact with the animation. So take advantage of that voice and use it to take your animation storyline to the next level.

Choose the right voice tone for your target audience

Your chosen voice is like your business card. So keep in mind your target audience and try to reach it. Think of what your viewers like, what they do every day, what slang, specific words, accent, or expressions they use. Avoid too much casualty or too formal voice-over style, and try to be understandable and appealing.

Work with professional voice-over artists

Professional voice-over artists could provide you excellent quality demos and final results. As professionals, they can quickly adapt to your needs, choose the right pace, and use the meaningful pauses, which will highlight the benefits of your explainer animation. Also, professional artists will provide you with a quality recording that won’t have any extraneous sounds.

To summarize

So when creating an explainer animation, don’t push the voice over to the last place. Make creative use of its possibilities, choose the right voice tone, and work only with voice-over artists who provide quality services!

If you have any questions or need more advice on explainer animation production - feel free to contact us!

21 Practical Ideas to Sparkle Your Creativity at Work

It's a myth that some people are gifted with the unique ability to keep themselves creative. Even if you work with the most exciting tasks, sometimes creative flow needs some help. It’s important to remember that creativity does not just come to you, you have to take some actions yourself! 

We asked our colleagues for some tips, how they deal with creative voids while working on projects and built this creativity cheat sheet. From practising mindfulness to playing video games. 

Check it out and feel free to use it whenever you’ll need that special spark! 

Tips for boosting creativity from Stepdraw team: 

#1 Have a quick caffeine boost

Sometimes just a sip of coffee or your favourite tea can work wonders!

#2 Take a shower, bath, or a dip into the lake

Let the freshness of water (hot or cold) calm your spirit and enliven the mind.

#3 Meet new people

Communicating with complete strangers, hearing their stories and ideas can effectively provoke your own thoughts. 

#4 Take breaks

Pet a cat or a dog. Take a power nap or play video games - let yourself have some time off. 

#5 Find out your productive time

And create your routine accordingly. This will allow you to spend your time more productively and purposefully.

#6 Be mindful

Accept where you are and what you have around right now and let yourself be inspired by random things. In most cases, creativity doesn’t need any exceptional circumstances or resources, it requires the right attitude. 

#7 Follow great examples

Find the professionals of your field and track what they do. Do not compare to them, instead look at them for inspiration, notice their best qualities and skills. 

#8 Take a long walk

Body movement will make your mind move too. 

#9 Try something radically different from what you do

If you focus on one discipline for a long time, try something else, e.g. if you got stuck with social media posts planning, turn into a physics textbook, and so on. 

#10 Travel as much as you can

Even if it’s different commuting routes in your city. Setting changes helps to break down the cycle of routine. 

#11 Visit your local library

Check the old design, art magazines or photography books. You may find unexpected compositions, colour combinations or something that will trigger your mind. 

#12 Listen to unusual music

Browse and discover new genres, artists or surprising musical experiments. 

#13 Tidy up your workspace

Clean environment - clean head. 

#14 Go to a comedy show

Or watch one on Netflix or YouTube. Laughter helps to relax and look at everything from a different perspective. 

#15 Have some dark chocolate

Or ice cream. Or a bowl of loaded nachos with extra cheese and extra everything! 

#16 Take notes

On your phone, computer or paper notebooks. Do not forget to review them later and organize ideas. 

#17 Stop overthinking the creative process

Don’t worry, you’ll be just fine. Not every idea will be your breakthrough, but you’re on the right path! 

#18 Drink more water

It will boost your energy levels and improve your mood. 

#19 Try waking up early

Watch the sunrise. And use that time to sneak in a few extra hours to work on your creative projects while everyone is still asleep. 

#20 Have a plant around you

Plants keep you healthy by cleaning the air and makes you feel good. 

#21 Try to do non-electronic days once in a while

Or simply do a little digital detox to boost your productivity: turn off push notifications, charge phone in another room, do not use any screens while you eating. 

Last but not least: 

Try these tricks to boost your creativity next time you'll feel tapped out. And let us know if it helped! Do not forget that creativity is a muscle - you have to use it!

Graphic Design in Animation: Will It Make or Break Your Project?

Considering animation as a powerful marketing or communication tool, we shall look at it from some different perspective — not lingering too much on vibrant cartoons’ influences, but rather questioning its informative side.

On this story, we talk with our senior designer Otilija. Here she shares a few key thoughts in favour of graphic design and how it can help to enhance your animation projects: starting with a clearer message and moving towards an overall aesthetic and professional result. Let’s go!

#1 Know the difference — choose accordingly

Nowadays, illustration and graphic design tend to intertwine. Illustration is defined as a form of art, which portrays a written text. Meanwhile, graphic design communicates ideas and meaning through colour, typography, forms, hierarchy, and composition. Illustrators focus on personal aesthetic and artistic skills, while graphic designers spread an idea through classic design elements. 

Graphic illustration though is the marriage between the two mediums. It has the best of both worlds — the artistic skills of an illustrator and visual communication skills of a graphic designer. Working in the motion design industry with clients, it is essential (even in the most illustrative projects) to have an eye for graphic design so that the right message would be clearly communicated to the target audience.

#2 Concept first, styling — later

So, you made a beautiful couple of frames, and you’re super excited to show it to the client. However, the feedback you receive is negative. Usually, this happens when the design doesn’t set the desired mood, doesn’t fit the client’s brief or the product/service the client wants to promote. To avoid this, firstly, you should always think about what every element in your design means or what connotations does it carry. Start thinking as a graphic designer, and only then make sure it looks good. And finally — let your inner illustrator free.

Graphic designer drawing animation storyboard on a tablet

#3 Design vs Animation — plan your time wisely

No animation in the world could save a poorly done design. Even the best animation techniques wouldn’t help if the colours don’t match, typography is unreadable, the character looks weird and awkward, and the composition is off. Meanwhile, a beautifully done design could still be successful with moderate animation. Of course, a combination of both high-quality design and animation is the best solution, but if you have to divide your time between the two — it is always better to spend more time on design.

#4 Never stop the creativity

Don’t think that designing for animation is just following client wishes and brand books. It’s much more than that! The designer is free to interpret ideas and convey them in unexpected and visually pleasing ways.

Graphic designers' workstation for animation projects

To summarise

The famous term ‘motion graphics’ is actually nothing else but design in motion. So, even the basic knowledge of graphic design can significantly improve your animation projects — master the abstract symbols and shapes, create the right emotion and impact selected audiences.

BONUS

Go ahead to check these inspiring motion designers and studios, recommended by Otilija:

  1. Romain Loubersanes
  2. Johan Eriksson
  3. BUCK
  4. Gunner
  5. Allen Laseter
  6. Josh Edwards
  7. Sarah Beth Morgan
  8. Joe Brooks
  9. Oddfellows

This story is a part of Stepdraw production blog post series Production Life, which are dedicated to stories about production people lifestyle, work and creative inspirations.

Awesome things happen one step
at a time:

Awesome things happen one step at a time: 

Awesome things happen one step at a time:

Awesome things happen one step at a time: 

Call us and let’s talk ideas:
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Tell us about your next project:
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Join our creative team:
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