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Explainer videos that help marketing teams turn attention into conversion.

We’re taking creativity pretty seriously

We create high-end animated explainers for brands that need clearer product messaging across landing pages, ads, and campaigns.

We are a curiosity-driven animation and videography studio that creates engaging content for B2B & B2C companies.

Trusted by SaaS & tech brands across

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

Marketing is hard when your product is complex.

Most marketing teams struggle to explain what they do
in the first 10 seconds:

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

☹ Landing pages lose attention
☹ Ads get clicks but not conversions
☹ Sales teams repeat the same explanations

A strong explainer video solves that — fast.

Built for performance across your marketing funnel:

Landing Pages   →
Paid Ads   →
Email Campaigns   →
Sales Enablement   →
Product Launches   →

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

Increase clarity and conversion rate
Create scroll-stopping creative that keeps attention
Boost clicks and engagement instantly
Help prospects understand faster
Make new features simple and exciting

A few examples of our work:

Fintech explainer   →
B2B onboarding video   →
Campaign cutdowns   →

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

+32% demo signups
Clearer product adoption
Used across ads + landing pages

Why marketing teams choose Stepdraw:








Premium animation quality without agency overhead
Clear process, fast communication
Strategic focus on conversion, not just visuals
Flexible delivery for web, ads, and socials
Mid-premium pricing (€4k–€10k range)

A simple, structured production process:

1.
2.
3.
4.
5.

Concept
Script
Storyboard
Animation
Delivery in All Formats

Typical timeline: 2–5 weeks

Get a free concept frame within 72 hours

Fill out a short form about your product and goals — we’ll create a sample visual direction for your explainer.

No pressure. No commitment.

FAQ

How much does an explainer video cost?

Most explainer projects fall in the €4k–€10k range, depending on length, style, and deliverables.
We always recommend the most efficient option based on your campaign goals.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

Do you help with the script?

Yes. We manage the entire process — from concept and messaging to script, storyboard, animation, and final delivery. We guide the messaging based on your product and campaign goals, so everything is built for clarity and conversion.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

How long does production take?

Most projects are completed within 3–5 weeks, with a clear timeline agreed upfront.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

Who is this best for?

Our explainer videos work best for marketing teams promoting products or services that need clear explanation — especially in paid campaigns and landing pages.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

What do you need from us to get started?

Just a short brief about your product and goals. We’ll guide you through the rest.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

How long is the final video?

Most explainers are 60–90 seconds, depending on the message and use case.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

Can we use the video for ads and social media?

Absolutely. We deliver multiple versions and formats.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix

How fast can you start?

Usually within 1 week.

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx /  RedBull / Danske Bank / InternetX /  JOOM / Radisson Blu / Natix / 

Microsoft / ProBro / Omnisend / NordVPN / CG Trader / TEDx / RedBull / Danske Bank / InternetX / JOOM / Radisson Blu / Natix