Videography production consists of four main stages: briefing, pre-production, production and post-production. In simpler words — to make a video clip, you have to think, plan, film and edit!
By all means, the essential part of the production workflow happens before the director shouts Action! on the filming set.
So the first process, briefing, is all about conceptual preparation. That includes a creative questionnaire, discussions and meetings between the client and production team representatives. During this time, we identify video project goals, target audience, communication channels and other essential information.
Therefore, pre-production consists of planning: scriptwriting, storyboarding, location and prop scouting, shotlist check-up and all the other processes. These tasks are carried out with great care, as the next stage highly depends on the quality of the preparation.
And then… It’s showtime! Production is all that happens on the filming set, including directing, filming, sound recording, light designing, set art preparation, etc.
When the lights go out, all the filmed footage is being transferred to the editorial department. Post-production magic happens there: editing, color correction, music & sound effect designing.